A closer look at your feed

The internet
is unsupervised.

Viral clips. Wild claims. Questionable posts.
We look at the stuff that makes you stop scrolling and ask, “Are we really buying this?”

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Real, fake, or dumb? Sometimes it’s two out of three.

Real, Fake, or Dumb: green check, red X, yellow question mark
Healthy skepticism.Questionable decisions.
Viral clipsWild claimsQuestionable posts

01 / THE IDEA

Your feed could use
a second opinion.

The miracle gadget. The impossible car hack. The video everyone shares before anyone asks a question.

We break down the claim, look for what’s missing, and find the funny part. If it checks out, we’ll say so. If we can’t tell, we’ll say that too.

REAL.

Looks ridiculous. Checks out.
Reality still has a few surprises left.

FAKE.

The claim falls apart when you look closer.
Great editing. Different story.

DUMB.

It might actually work.
That raises several other questions.

02 / YOU KNOW THE TYPE

“That’s a bold claim for an ad with the comments turned off.”

Real, Fake, or Dumb

03 / BRING THE EVIDENCE

Seen something questionable?

Bring the link to our Facebook Page. Follow along, compare notes, and tell us what deserves a closer look.

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